Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of marketing automation, including:
Getting started with marketing automation
How to keep it simple
What to do prior to buying marketing automation
Demand generation common sense
As the former CMO of Eloqua, Thor Johnson has watched the birth and growth of marketing automation. Thor shares his insights on the state of marketing automation and demand generation today. Marketing automation is not just for high tech companies any longer so regardless of the type of company you are – Thor goes through step-b-step how to get started. He also explains what you need to do before you buy marketing automation to ensure results and success.
To learn more about our special guest Thor Johnson as well as the Team Thor Marketing, visit his website and follow him on Twitter.
Don’t forget to join us for our next episode when we discuss the truth about leads with Dan McDade. Also, look out for special “After Party” footage from this interview with Thor Johnson.
MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.
Guest host Jeff Ogdenand special guest Randy Garn, nationally recognized author, entrepreneur, and co-founder of Prosper Inc., continue their discussion on:
Randy’s motivation for starting Prosper Inc.
Changes and shifts in marketing toward storytelling
The impact of social media on marketing
The importance of cultural strategy within a company
The four items that make up the foundation of sustainability
Join Jeff and Randy as they explore why he started Prosper Inc. and the niche his company served, being a pioneer in distributing educational programs and eBooks online. Randy gives his advice on story telling in social media marketing, and how this approach can engage and attract new customers by involving them in your vision.
Join guest host Jeff Ogden and special guest Randy Garn, nationally recognized author, entrepreneur, and co-founder of Prosper Inc., as they discuss the Six Prosperity Practices outline in The Prosper Book:
Locate your Polaris point
Live in your prosperity zone
Earn from your core
Start with what you already have
Commit to your prosperity path
Take profound action
Randy Garn co-founded Prosper Inc., a leading company in one-to-one distance education, with Ethan Willis. In this episode we get the straight scoop on solving the money + happiness + sustainability = prosperity equation as Randy walks us through the six steps to prosperity outlined in his book. Randy digs into each prosperity practice and explains the goal for each step. Each of these practices can be equally applied to individuals as well as businesses as we strive to match passion with profits and get started realizing our ultimate personal and professional goals.
Don’t forget to join us for our next episode when we discuss marketing automation fundamentals with Thor Johnson. Also, look out for special “After Party” footage from this interview with Randy Garn.
MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.
Guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, continue their discussion on:
Small company vs. Large company marketing
The importance of buyer personas
Approaches for creating engaging content
Generating awareness and building reputation with book writing
Join Jeff and Paul as they continue their discussion, touching on how marketing for a small company differs from large company marketing. Paul shares his thoughts on content, and specifically approaching the crafting of content by looking at personas, and the different forms of engaging content that are possible. As a multi-book author Paul shares his experience as an author and the point of no return in book writing.
View Jeff’s interview with Paul in it’s entirety in Mad Marketing TV Episode 13. To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter.
MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.
Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss:
Recent changes in B2B marketing
Influencer strategies and why they’re important
Facebook’s IPO and what it means for marketers
New social media tools for B2B marketers
Social data and what it means to B2B marketers
Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Paul delves into the development of an influencer strategy and what that means. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means.
To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter.
Don’t forget to join us for our next episode when we discuss creating the life you really want with Randy Garn. Also, look out for special “After Party” footage from this interview with Paul Dunay
MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.
Guest host Jeff Ogden and special guest Mark Schaefer, author and marketing professor at Rutgers University, continue their discussion on:
Mark’s new book, “Return on Influence”
Tips for increasing and maintain your Klout score
The importance of blogging in marketing today
Join Jeff and Mark as they continue their discussion on Klout scores and how one individual used Mark’s tips to increase his Klout score by 30 points in 45 days. The key is surrounding yourself with an audience that cares about you and what you have to say. Content is power and original content is gold. But content isn’t enough – you have to engage!
View Jeff’s interview with Mark in it’s entirety in Mad Marketing TV Episode 12. To hear more from our special guest Mark Schaefer, read his blog or follow him on Twitter.
MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.
Join guest host Jeff Ogden and special guest Mark Schaefer, author and marketing professor at Rutgers University, as they discuss:
Mark’s new book, “Return on Influence”
How to leverage online influence
Klout – what is it and does it really matter?
Join Jeff and Mark as they discuss how Mark became fascinated with “Klout” and people’s extreme reactions to this social media influence rating, and why he decided to turn it into a book. Mark digs into how influence is different on the social web versus in the real world. The answers to this question became eye-opening for Mark. With a combination of academic research, case studies, and interviews with 70 experts, Mark flushed out the power of social influence and how it can be directly impacted with content that moves. Mark summarizes his discussion with three key takeaways from his book.
To hear more from our special guest Mark Schaefer, read his blog or follow him on Twitter.
Don’t forget to join us for our next episode when we discuss Facebook marketing with Paul Dunay. Also, look out for special “After Party” footage from this interview with Mark Schaefer.
MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.
Guest host Jeff Ogden and special guest Doug Kessler, Co-founder and Creative Director of London based B2B content marketing agency Velocity Partners, continue their discussion on:
Doug Kessler’s eBook, The B2B Marketing Manifesto
Examples of innovative content
Kessler’s take on what’s happening in the B2B marketing marketplace
The increased adoption of marketing automation in the UK
Join Jeff and Doug as they discuss Doug’s book as well as examples of innovative content. Doug provides a specific case study that illustrates innovative content in action and how it’s used for psychographic targeting. Doug also shares his insights on B2B marketing today, both in general and in the UK specifically. Marketing automation has experienced a slow adoption curve in the UK and Doug sees this changing now.
View Jeff’s interview with Doug in it’s entirety in Mad Marketing TV Episode 11.To hear more from our special guest Doug Kessler, visit his website or follow him on Twitter.
MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.
Join guest host Jeff Ogden and special guest Doug Kessler, Co-founder and Creative Director of London based B2B content marketing agency Velocity Partners, as they discuss:
How content marketing has been adopted over the past year
Why is it important to differentiate your content
The importance of developing your content brand
Why “Relevant x Distinctive = Effective” is an important equation for content marketing
Keys and principles of content differentiation
Join Jeff and Doug as they dig into differentiating your content and creating content that stands out from the crowd. A year or two ago sending out content in and of itself was a differentiator. Content has absolutely gone mainstream now and companies have no choice but to get into the game and build their content brand. Doug defines effective content by looking at the key components that go into creating content that is effective, and provides an in depth response to the “how” to differentiate question. Doug sums it all up by presenting the four principles of content differentiation.
To hear more from our special guest Doug Kessler, visit his website or follow him on Twitter.
Don’t forget to join us for our next episode when we discuss the power of social media influence with Mark Schaefer. Also, look out for special “After Party” footage from this interview with Doug Kessler.
MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.
